The women’s health supplement market is booming, projected to hit nearly $91 billion by 2033. But is this growth empowering women—or exploiting them? In this episode, we unpack the drivers behind the surge, from the self-care movement and influencer marketing to life-stage–specific formulas targeting PMS, fertility, and menopause.

We also dive into the risks of a largely unregulated market, the red flags consumers should watch for, and the critical role of third-party testing and professional guidance. With insights from health experts, we separate fact from fiction to help women make informed, evidence-based choices.

From gummies to personalized packs, discover how innovation, marketing, and regulation are shaping the future of women’s wellness—and what it means for you.