That “Clinically Proven” label on your favorite supplement might not mean what you think. In this episode, we peel back the curtain on the world of health product research, where not all studies are created equal.

Join us as we explore five surprising truths about how health products are tested, from the misuse of patient-reported outcomes (PROs) to the hidden pitfalls of fully virtual trials. You’ll learn why the FDA is cracking down on vague “quality of life” claims, how some trials rely on predicted margins instead of actual data, and why the future of clinical research lies in hybrid trial design, combining scientific rigor with participant convenience.

If you’re a supplement brand, formulator, or regulatory professional, this is an episode you don’t want to miss.