More Than a Gut Feeling – Using Probiotics to Build a Better Microbiome

Probiotics hold immense potential in optimizing gut health and redefining human wellness. This white paper explores the science behind the human microbiome, the evolving global probiotics market, and the regulatory complexities shaping claims in the U.S., Canada, and Europe. It highlights the critical role of well-designed clinical trials in substantiating probiotic benefits, especially given microbiome variability across populations. With insights on study design, site selection, CRO partnerships, and Canada’s regulatory advantages, this paper is an essential guide for companies seeking to bring effective, evidence-backed probiotic products to market.