The Orange Pill Podcast

The women’s health supplement market is booming, projected to hit nearly $91 billion by 2033. But is this growth empowering women—or exploiting them? In this episode, we unpack the drivers behind the surge, from the self-care movement and influencer marketing to life-stage–specific formulas targeting PMS, fertility, and menopause. We also dive into the risks of a largely unregulated market, the red flags consumers should watch for, and the critical role...

The protein wars are heating up, and one bar is leading the charge. In this episode, we unpack the “protein bar arms race” and the meteoric rise of the David Bar—a hyper-optimized, influencer-backed product redefining the category. From its extreme protein-to-calorie ratio and luxury branding to its aggressive supply chain play with Epogee, David is more than just a snack; it’s a symbol of the cultural obsession with protein and...

The FDA’s “Generally Recognized as Safe” (GRAS) rule was meant to keep food safe. But for decades, the self-GRAS loophole has allowed companies to introduce new additives without FDA review or public disclosure. In this episode of the Orange Pill Podcast, we break down the unprecedented wave of reform efforts in 2025: Executive action from HHS Secretary RFK Jr. and FDA Commissioner Marty Makary. Congressional bills aiming to permanently close...

In this episode, we dive deep into the Make America Healthy Again (MAHA) Commission’s leaked strategy report, submitted to President Trump earlier this month and quietly leaked before its official release. The “Make Our Children Healthy Again Strategy” lays out sweeping changes to how the federal government addresses childhood chronic disease, from overhauling nutrition guidelines and banning food dyes, to tackling overmedicalization and rethinking the role of ultra-processed foods. But...

The new EU-US trade deal is here — and it’s sending shockwaves through the dietary supplement industry. While it avoids the 30% tariff originally proposed, the agreement imposes a steep 15% tariff on about 70% of EU exports to the US, up from the previous 1.2%. In this episode, we break down: Who’s Hit Hardest: Why finished dietary supplements aren’t exempt — and what that means for European brands. The...